Growth Marketing Manager

Job description

ABOUT ASTROLABS

AstroLabs is the largest tech ecosystem builder for the MENA region, enabling the growth of companies through market entry & expansion services, capability building programs and a specialized talent recruiting practice.

We operate vibrant coworking spaces in Dubai and Riyadh that have served as soft-landing offices for 600+ companies we helped set up in these markets since 2013. We partner with governments and enterprises to run incubators, accelerators, and large-scale digital upskilling programs and have trained 10,000+ people directly through our Academy on topics ranging from coding to data science to entrepreneurship. AstroLabs Talent connects the dots between our practices by recruiting the best people into the most exciting roles with our clients.


AstroLabs is the only platform in the region that brings this entire suite of complementary services together in support of high-growth startups and digitally-transforming enterprises.


IMPORTANT: Read this before you apply: https://go.astrolabs.com/astrolife


JOB DESCRIPTION

We are looking for data driven performance marketer to own all our paid marketing activities and help us grow!

These are some of the responsibilities to make that happen:


  • Accountable for all paid ads performance (all business units - Academy, Coworking, Business setup, Talent), web analysis, conversion funnels, ABM activities.

  • Managing our performance marketing agency.

  • Building automated data dashboards for all BUs to get marketing under control

  • Creating, updating and developing course content in paid ads, analytics and others + delivering classes on those topics


Job requirements

  • 3+ years of experience in performance marketing, preferably in B2B lead generation (with perfect knowledge of Google Ads and Linkedin Ads)

  • Proven track record of building and optimizing campaigns that deliver SQLs on a regular predictable basis

  • Ability to build (and automate) data dashboards

  • Ability to analyze and improve landing pages for different products

  • You are highly organised. You can understand audience of different products and how to tweak messaging to them.

  • Demonstrate integrity, dependability, ownership, accountability, self-awareness and work ethic.


What’s in it for you

  • You will join an outcome oriented team where you can apply your expertise to deliver results 

  • You will own AED 100k+ budget and be accountable for delivering max ROI from them

  • You will have full autonomy to implement your ideas (actually that’s the main thing we will ask for) to improve our marketing funnel

  • You will get a serious opportunity to grow. We are growing at pace and want our team to grow with us. You will build your personal development plan and have full support in progressing in your career in this job and all the ones that follow!

  • You will learn about different business units and their activities. You will learn how business works. 

  • You will have a chance to share your expertise with others and influence their career or business growth