Marketing and Communications Manager

Job description

Social media & online community

  • Coordinate between different teams in setting up the strategy and the plan for social media work

  • Oversee of ongoing optimization of the social strategy, online community management process, and content creation + related tasks (needed artwork, videos, etc.)

  • Build and implement strategy, plan campaigns for AstroLabs regular online community, direct audience, building and engagement with different stakeholders

  • Support employee social media engagement to give voice for AstroLabs’s employees on social media

  • Monitors overall landscape and industry insights, reports back on ecosystem highlights and activity

Communications & Outreach​ ​- s​upport communications lead on MarComms, outreach & event content

  • Collaborate with communications and marketing team to publish MarComms products such as mailers, infographics, and content outreach by owning specific tasks within projects/events/campaigns

  • Provide recommendations on new ideas for content and distribution formats based on performance data and insights from target audience

  • Plan and execute promotion of MarComms products via grow.astrolabs.com, email, mailers, and its social media attributes

  • Monitor performance of MarComms products published

  • Develop understanding of community partners with support of partnerships team, regularly engaging with their representatives through their social media content when feasible/relevant > build social media calendar for existing partnerships

    • Creating calendar post and social media content based on agenda, speakers, and scope

    • Supporting partnership team to assess efficiency of partnership from marketing perspective

  • Execute digital outreach and plan social media content for larger scale ecosystem partnerships

  • Lead and coordinate on promotion and coverage plans of AstroLabs events and programs and build report on events/program campaigns + support on building

Performance Marketing

  • Lead gathering for our B2B offerings in Enterprise Academy, Licensing and Coworking Products

  • Develop and run B2B performance marketing campaigns (from targeting, copy, and execution with our external agency)

  • Execute lead qualification and conversion optimization funnels for all products and channels

  • Lead rapid iterations on landing pages & lead gen forms

  • Run inbound marketing efforts to increase the number of qualified leads from organic channels (blogs, webinars, ebooks, white papers, automated emails, events etc)

  • Build content partnerships with complementary organizations and affiliates

  • Test new marketing initiatives, such as referral programs, radio ads, and publications

  • Work with our CRM system (Hubspot) to build advanced reports to measure qualified leads, CPL, and conversion rate for our products

  • Own CPL, Conversation and CAC metrics across the B2B product line

  • Collaborate closely with product owners and sales team to keep optimizing on KPIs

Job requirements

  • Fluent in English and Arabic preferred (spoken, written) > advanced English writing skills are crucial for this role. Writing tasks will include, email invitations.
  • Demonstrate interest in learning about the region - especially the UAE and KSA, and the technology ecosystem.
  • Multi-disciplined, data, and outcomes-driven. Willing to take initiative, pitch and test your own ideas.
  • Ideal background would be in marketing with experience in communications/journalism and/or media - but not a requirement. Candidates from other backgrounds will be considered for the position as well.
  • Comfortable using different social media channels and developing a voice across each / by country and business unit, and audience.
  • Experience with: Google analytics, Google Ads, Facebook Ads, copywriting, social media scheduling tools, powerpoint and presentations skills, advanced excel, business intelligence tools (such as Google Data Studio), and CRM systems (we use Hubspot).