Marketing Executive

AstroLabs is on the lookout for an energetic and innovative Marketing Executive with a knack for events. Join our marketing team and play a key role in orchestrating online and offline events that resonate with our audience and ensure achieving business outcomes

What We're Searching For:

• A strong passion for meticulously planning and executing both virtual and physical events.
• Well-experienced in lead generation through multiple channels
• A results-focused mindset, eager to meet and exceed business targets.
• Keen attention to detail with high bar ambition that leaves no stone unturned.
• A pro at managing time, juggling multiple tasks without dropping the ball.
• Strong project management skills, able to drive concurrent projects from conception to completion.
• A solid grasp of marketing fundamentals and trends.

Your Role:

• You will team up with our marketing team to hit and exceed our marketing objectives regarding webinars and events.
• You will be the driving force behind our marketing initiatives, bringing fresh ideas to the table.
• You will strategically research, plan, and map out a year-round calendar of captivating events, aligning with AstroLabs' overarching objectives. This includes webinars, on-site events, and exhibition involvements.
• You will craft compelling content for invitations, emails, and other marketing collateral.
• You will launch and manage lead generation campaigns to secure high event attendance
• You will scout and connect with potential event collaborators to elevate the event experience and create additional value.
• You will take charge of event project management - from detailed planning and coordination to handling logistics, stirring up impactful marketing campaigns, crafting digital and print promotional materials to secure attendance, and overseeing vendor relations.
• You will collaborate with various teams to ensure a smooth event execution
• You will work closely with the sales team to ensure a successful customer journey and target achievement.
• You will deliver post-event reports, armed with key performance data focused on targets, to refine and enhance future event strategies.

A day in the life of a Marketing Executive at AstroLabs

Since this is a dynamic role, no 2 days will look alike. However, during one whole week, you will be able to divide your time between working on short-term and long-term goals; short-term plans will include responsibilities like conducting monthly events & webinars, overseeing event registrations, coordinating with different stakeholders, communicating with the sales team on leads from previous events and preparing events reports. Long-term plans include working on quarterly and yearly event plans and researching and identifying new opportunities for company growth.

What You Need to Bring:

• A Bachelor's degree (or proven self-education) in Business, Marketing, or a related field.
• At least a year's experience in orchestrating and executing marketing events, preferably in B2B.
• At least a year's experience in managing lead generation campaigns.
• A thorough understanding of strategic planning principles and up-to-date marketing practices.
• Proficiency in marketing tools and software, such as CRM systems.

AstroLabs is where people with an entrepreneurial mindset, high bar, and outcome-driven mindset thrive. If you're ready to be a part of a dynamic team and make a tangible impact, we'd love to hear from you!